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Mumsfillibabba is a childlike word in Swedish referring to really tasty food. 

In this project Mumsfillibabba is a packaging design concept for chocolate. The three different flavours all have characters divided into three sides of the box, so you can make up your own fantasy animals by mixing and matching the boxes. You can also colour the characters yourself.

Made during a 4-day workshop lead by Frode Skaren / Uglylogo. Oslo National Academy of the Arts, collaboration with Hugo Sandsjö, 2019.